Brand
Toolkit

The following style toolkit is meant to define the Gilead Creating Possible brand ethos and design elements, such as fonts, colors and proper logo usage. It is designed to ensure consistent usage of the Gilead Creating Possible brand across all platforms.

Ethos

At Gilead, we stand for life-changing innovation. We’re here to fundamentally change the course of disease to dramatically improve lives—and are not satisfied until we do. We believe that together, we can defy the impossible with breakthrough science and innovation. We are tenacious in our aim, and ready to partner with anyone who shares our mission. Together, we are creating possible.

Fonts

The Gilead brand utilizes the Proxima Nova typeface family. We use a range of weights, from thin to black, in order to emphasize and deliver a variety of messages across all our platforms.

The Proxima Nova family is the primary font for all print and digital executions. Trebuchet MS is the designated font for all Microsoft Office tasks.

Essonnes is our secondary font and should be used when writing a quote, overview statement or to define a subcategory.

If you are a Gilead employee, Proxima Nova and Essonnes may already be installed on your computer. If it’s not, please click here to download on GNet.

Proxima Nova Family

Essonnes Type Family

Colors

For the Creating Possible campaign, Gilead’s primary color has shifted to a warmer deep blue, which helps to humanize the brand. White is the secondary color. The use of red, black and grey remains unchanged.

Primary

HEX: 203662
RGB: 32, 54, 98
CMYK: 98, 85, 34, 24
PMS: 534C

HEX: ffffff
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0

Gilead Brand Colors

HEX: c5203f
RGB: 197, 32, 63
CMYK: 16, 100, 75, 5
PMS: 193C

HEX: 1e1e1e
RGB: 30, 30, 30
CMYK: 72, 66, 65, 75
PMS: Neutral Black

HEX: 54565b
RGB: 84, 86, 91
CMYK: 66, 57, 51, 28
PMS: Cool Gray 11C

HEX: c6cac6
RGB: 198, 202, 198
CMYK: 22, 15, 19, 0
PMS: 420C

Logo

The Creating Possible logo lockup was designed to accompany and support the existing Gilead logo, which is the company’s primary identification element as well as the centerpiece of the brand’s visual system. This will replace the "Advancing Therapeutics. Improving Lives." logo and tagline.

Logos

Logo Color Palette

When using the Gilead logo with the Creating Possible tagline, this is your color palette.

Gilead shield color

HEX: c5203f
RGB: 197, 32, 63
CMYK: 16, 100, 75, 5
PMS: 193C

Gilead logo color

HEX: 54565b
RGB: 84, 86, 91
CMYK: 66, 57, 51, 28
PMS: Cool Gray 11C

Creating Possible color

HEX: 898A8D
RGB: 137, 138, 141
CMYK: 50, 40, 38, 3
PMS: Cool Gray 8c

Do’s & Don’ts

Below is a comprehensive guide for following best practices when using the Creating Possible logo lockup, including color and spacing rules and misuses that should be avoided.

Combine the Gilead logo with the tagline as often as possible. Do not combine the logo lockup with any tagline other than “Creating Possible.” Examples of appropriate use include product and corporate advertising, sales and marketing literature and corporate materials.