![Tool kit graphic](/-/media/gilead-corporate/images/gilead-digital-toolkit/group33x.png)
Brand
Toolkit
The following style toolkit is meant to define the Gilead Creating Possible brand ethos and design elements, such as fonts, colors and proper logo usage. It is designed to ensure consistent usage of the Gilead Creating Possible brand across all platforms.
![Ethos graphic](/-/media/gilead-corporate/images/gilead-digital-toolkit/group53x.png)
Ethos
At Gilead, we stand for life-changing innovation. We’re here to fundamentally change the course of disease to dramatically improve lives—and are not satisfied until we do. We believe that together, we can defy the impossible with breakthrough science and innovation. We are tenacious in our aim, and ready to partner with anyone who shares our mission. Together, we are creating possible.
![Fonts graphic](/-/media/gilead-corporate/images/gilead-digital-toolkit/group63x.png)
Fonts
The Gilead brand utilizes the Proxima Nova typeface family. We use a range of weights, from thin to black, in order to emphasize and deliver a variety of messages across all our platforms.
The Proxima Nova family is the primary font for all print and digital executions. Trebuchet MS is the designated font for all Microsoft Office tasks.
Essonnes is our secondary font and should be used when writing a quote, overview statement or to define a subcategory.
If you are a Gilead employee, Proxima Nova and Essonnes may already be installed on your computer. If it’s not, please click here to download on GNet.
Proxima Nova Family
![Typeface overview](/-/media/gilead-corporate/images/gilead-digital-toolkit/group73x.png)
![Typeface overview](/-/media/gilead-corporate/images/gilead-digital-toolkit/group93x.png)
Essonnes Type Family
![](/-/media/gilead-corporate/images/gilead-digital-toolkit/essonne-type-case.png)
![](/-/media/gilead-corporate/images/gilead-digital-toolkit/essonne_display_case.jpg)
![Colors graphic](/-/media/gilead-corporate/images/gilead-digital-toolkit/group83x.png)
Colors
For the Creating Possible campaign, Gilead’s primary color has shifted to a warmer deep blue, which helps to humanize the brand. White is the secondary color. The use of red, black and grey remains unchanged.
Primary
![Color swatches](/-/media/gilead-corporate/images/gilead-digital-toolkit/oval3x.png?h=260&w=260&hash=ACB6F98039938B841CD111D500708DE6)
HEX: 203662
PMS: 534C
![Color swatches](/-/media/gilead-corporate/images/gilead-digital-toolkit/ovalcopy63x.png)
HEX: ffffff
Gilead Brand Colors
![Color swatches](/-/media/gilead-corporate/images/gilead-digital-toolkit/ovalcopy23x.png?h=130&w=130&hash=94C437C02E898BF1F0D6A9C14B70D59E)
HEX: c5203f
RGB: 197, 32, 63
CMYK: 16, 100, 75, 5
PMS: 193C
![Color swatches](/-/media/gilead-corporate/images/gilead-digital-toolkit/ovalcopy33x.png)
HEX: 1e1e1e
RGB: 30, 30, 30
CMYK: 72, 66, 65, 75
PMS: Neutral Black
![Color swatches](/-/media/gilead-corporate/images/gilead-digital-toolkit/ovalcopy43x.png)
HEX: 54565b
RGB: 84, 86, 91
CMYK: 66, 57, 51, 28
PMS: Cool Gray 11C
![Color swatches](/-/media/gilead-corporate/images/gilead-digital-toolkit/ovalcopy53x.png)
HEX: c6cac6
RGB: 198, 202, 198
CMYK: 22, 15, 19, 0
PMS: 420C
![Logo graphic](/-/media/gilead-corporate/images/gilead-digital-toolkit/group133x.png)
Logo
The Creating Possible logo lockup was designed to accompany and support the existing Gilead logo, which is the company’s primary identification element as well as the centerpiece of the brand’s visual system. This will replace the "Advancing Therapeutics. Improving Lives." logo and tagline.
![Logo lockup](/-/media/gilead-corporate/images/gilead-digital-toolkit/group143x.png)
![Logo lockup](/-/media/gilead-corporate/images/gilead-digital-toolkit/group153x.png)
![Logo Palette](/-/media/gilead-corporate/images/gilead-digital-toolkit/color-pallete.png)
Logo Color Palette
When using the Gilead logo with the Creating Possible tagline, this is your color palette.
![Gilead Creating Possible logo](/-/media/gilead-corporate/images/gilead-digital-toolkit/group3x.png?h=177&w=554&hash=61E93F7C4D8ABDF05D542805B16E2E15)
Gilead shield color
![Shield color](/-/media/gilead-corporate/images/gilead-digital-toolkit/ovalcopy23x.png?h=130&w=130&hash=94C437C02E898BF1F0D6A9C14B70D59E)
HEX: c5203f
RGB: 197, 32, 63
CMYK: 16, 100, 75, 5
PMS: 193C
Gilead logo color
![Logo color](/-/media/gilead-corporate/images/gilead-digital-toolkit/ovalcopy43x.png)
HEX: 54565b
RGB: 84, 86, 91
CMYK: 66, 57, 51, 28
PMS: Cool Gray 11C
Creating Possible color
![Creating possible color](/-/media/gilead-corporate/images/gilead-digital-toolkit/ovalcopy83x.png)
HEX: 898A8D
RGB: 137, 138, 141
CMYK: 50, 40, 38, 3
PMS: Cool Gray 8c
![Do’s & Don’ts](/-/media/gilead-corporate/images/gilead-digital-toolkit/group163x.png)
Do’s & Don’ts
Below is a comprehensive guide for following best practices when using the Creating Possible logo lockup, including color and spacing rules and misuses that should be avoided.
Combine the Gilead logo with the tagline as often as possible. Do not combine the logo lockup with any tagline other than “Creating Possible.” Examples of appropriate use include product and corporate advertising, sales and marketing literature and corporate materials.
Approved colors
Primary on white
![Primary on white logo lockup](/-/media/gilead-corporate/images/gilead-digital-toolkit/group173x.png)
Primary on black
![Primary on black logo lockup](/-/media/gilead-corporate/images/gilead-digital-toolkit/group193x.png)
Alternate on white
![Alternate on white logo lockup](/-/media/gilead-corporate/images/gilead-digital-toolkit/group203x.png)
Alternate on black
![Alternate on black logo lockup](/-/media/gilead-corporate/images/gilead-digital-toolkit/group233x.png)
Clear space and sizing
Primary logo clear space
![Logo lockup clear space](/-/media/gilead-corporate/images/gilead-digital-toolkit/group243x.png)
Primary logo minimum sizes
![Logo lockup minimum sizes](/-/media/gilead-corporate/images/gilead-digital-toolkit/group253x.png)
Logo misuse
Do not alter the size and relationship of the tagline
![Wrong size logo lockup](/-/media/gilead-corporate/images/gilead-digital-toolkit/group113x.png)
Do not change the typeface of the tagline
![Wrong typeface logo lockup](/-/media/gilead-corporate/images/gilead-digital-toolkit/group263x.png)
Do not alter the spacing of the tagline
![Wrong spacing logo lockup](/-/media/gilead-corporate/images/gilead-digital-toolkit/group273x.png)
Do not alter the tagline
![Wrong tagline logo lockup](/-/media/gilead-corporate/images/gilead-digital-toolkit/group283x.png)
Do not translate the tagline into any other languages
![Translated tagline logo lockup](/-/media/gilead-corporate/images/gilead-digital-toolkit/group27.jpg)
Do not rearrange the shield location
![Wrong shield logo lockup](/-/media/gilead-corporate/images/gilead-digital-toolkit/group28.jpg)