Every individual living with HIV embarks on a unique, personal journey. As part of Gilead’s commitment to putting people first, the company is launching the Choose U® global campaign that was created in collaboration with the community to share their personal stories.

Gilead believes involving the HIV community in the development of its initiatives is crucial to advancing health equity and to helping bridge unmet treatment gaps.

Choose U® empowers people living with HIV to engage in a dialogue with their healthcare providers about choices that affect their health and well-being. The campaign features a range of personal experiences showing how individuals are prioritizing wellness and self-care, and confronting challenges and stigma while finding strength through their community.

“Choosing me is taking care of myself. Allowing myself to take my medication so I live a longer life,” says Marilynn.

Jahlove adds, “There’s been times where I’ve lost myself, but choosing me helped me find myself.”

Personal perspectives like these underscore that every individual deserves to define their own path to health and fulfillment, no matter where they are on their journey.

Watch the video to learn how this self-empowerment campaign is helping transform the outlook for people living with HIV.